DENNISON Announces ALD Mini – Reinterpreting Proportion, Material, and Intimacy

DENNISON has announced its new collections, "ALD Mini" and "ALD Mini Dual Time".

These models are not simply downsized; they redefine the relationship between the watch and the wearer by redesigning the scale itself. While compact, they emphasize the presence of materials, light, and details, achieving a jewelry-like appearance.

The case measures 24.2mm x 22.0mm with a thickness of 6.0mm. Its understated form creates a more delicate and intimate wearing experience.

The dials feature natural stones such as malachite, aventurine, and mother-of-pearl. Each possesses a unique individuality, offering the charm of a one-of-a-kind piece.

The "ALD Mini Dual Time" also features a unique two-layer structure with two cases stacked one above the other. By incorporating two time displays within a compact form, it integrates function and structure.

This collection also includes models set with diamonds. The diamonds on the crown and case are subtle yet add a delicate sparkle that enhances the beauty of the materials.

Furthermore, the case can be separated and reconfigured with a quick-release mechanism. This allows for versatile use, from a minimalist single-time wear to a dual-time function, adapting to different occasions.

Prior to the official release, artist Alicia Keys has been seen wearing a prototype of the "ALD Mini Dual Time," indicating the high level of attention the product is receiving.

Photo Via IG ＠aliciakeys

The planned prices are as follows:
・ALD Mini (time-only): From ¥126,500 (incl. tax)
　※Diamond-set model: From ¥605,000 (incl. tax)　

・ALD Mini Dual Time: From ¥253,000 (incl. tax)
　※Diamond-set model: From ¥1,210,000 (incl. tax)

This collection, while compact, enhances freedom in material, structure, and styling, and can be considered a new proposal that crosses the boundaries between watches and jewelry.

The arrival date in Japan is undetermined. We will announce it as soon as it is decided.